In most commercials, a theme of compassion and kindness is what encourages people to do the same. A coffee is very simple to advertise for teenagers and adults. We came up with a concept of a mother preparing a coffee to her busy daughter. It is an act of love and care. As the daughter sips the coffee, she feels energized throughout the day. During the school day , the daughter feels more joy drinking the coffee that her mother prepared for her. She shares the coffee with her mother. The reason behind this concept is for people to be encouraged to drink coffee because it helps brighten up your day.
TECHNICAL CODES
In the camera angles and shots, it emphasizes the characters’ activities yet it focuses more on the preparation of the coffee. It highlights the brand Nescafe Gold. There was that one segment where the camera seems shaky. In the rest of the commercial, the camera angles and shots were steady. And the focus for every segment seems more appropriate because of the close-up and long shot.
The lighting of the video in the first setting was dim because the lights were not very bright and the curtains are closed. In the second setting , the lighting was brighter than the last one. The lights in the second setting were brighter than the last one. The walls reflect a bright lighting of the video. The amount of lighting symbolizes the level of exuberance of the character
The audio was very comprehensible for people to hear. The audio was very much appropriate for the viewers. The music for the whole video was a theme song of Nescafe of the advertisement itself. It is quite soothing for the ears of the viewers. It gives a relaxing tone. The other sounds in the video was clear as well such as the sounds of the coffee being prepared. The audio produces a good ambience for the video and the theme itself.
The editing of the video was simple and short. Special/visual effects were no longer included. The transition of each segment fits the video. It was not too long or too emphasized.
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